19 Mar
Waffle House and Mobile sms Test Message Marketing
Here is another major brand embracing mobile sms text message marketing. Starting January 2010 Waffle House launched its two way mobile sms text marketing campaign and from Jan to Feb already experienced a 47% growth increase of opt in subscribers.
Waffle House offers a restaurant locater. Customers just text the keyword WH and their zip code or city and state to the short code LOCATE (562283) to find the closet restaurant. The Waffle House mobile sms text marketing campaign also offers a mobile coupon application that allows mobile coupons to be sent to a Smartphone and the barcode is scanned at the restaurants to be redeemed.
The exciting thing about mobile sms text message marketing is how affordable it is for businesses and organizations to participate in. It levels the playing field. Even if you own one location you can afford it. The ROI is incredible when utilized properly. We have many blog topics offering examples.
Here are a few, just click the title:
Forward Thinking with Mobile sms Text Marketing
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